What an Idea Sir ji

Let’s recall the oft aired ad of Idea on our TVs. The tech savvy Sir ji, principal of the school, arranges the class room sessions through mobile phone for all those kids who fail to get admission in his school. Very Effective indeed!

But, Sir ji should’ve actually consulted a Usability consultant, ask me why?

Well, first let me tell you what Usability is… Effective, Efficient and Satisfaction.

How well an application fits into users' needs is it's Effectiveness and Sir ji scores full marks here.

How well the whole process comes across to its audience is its Efficiency, here Sir ji fails to score good marks, because the output from this phone would be pretty feeble as the kids are listening to the lecture in open air. Possibility of errors and poor understanding of lectures would result due to system’s bad audio output.

Satisfaction of any system, application or thing is highest when it is used for the first time, to retain the same level of positive satisfaction for subsequent uses the application in context need to be Effective and Efficient. When all these 3 attributes combined are in good measure positive User Experience is achieved.

Therefore,

Sir ji must attach the mobile phone through which lectures are delivered to a good audio system and enhance the output quality.

To give a real class room experience to the kids, he must live telecast the class room sessions to all those deprived kids.

Then I would say What an Idea Sir ji.