Who moved my Users?

Remember the allegorical, ‘who moved my cheese?’ written by Spencer Johnson? Story of two mice “Sniff” and “Scurry” and two men “Hem” and “Haw”. It describes how to deal with change in one's work and life.

Here I make an analogy, continuously successful companies are like the two mice and once upon a time successful are the two men.

The companies that are successful with their businesses don’t relax and sit back to bask in glory, instead they anticipate the future situations and keep the search for cheese, in this context, the users and ensure the cheese filled stations are always accessible, no matter what the competition is. These companies are always taking stock of the situation and ready for change, hence when the situation demands for change their transition is smooth and no jerks are felt.

On the other hand are the two men, that is, companies that are living on past laurels and reluctant to accept the change, which eventually pay the price when they realize their cheese is moved, users have stopped patronizing their products.

Every monopoly business eventually gets over crowded and their blue oceans turn into red in a matter of time.

Moral of the story, be ready for change and change quickly, don’t relax.

Change Happens

They Keep Moving The Cheese

Anticipate Change

Get Ready For The Cheese To Move

Monitor Change

Smell The Cheese Often So You Know When It Is Getting Old - Monitor the User behaviour and their needs

Adapt To Change Quickly

The Quicker You Let Go Of Old Cheese, The Sooner You Can Enjoy New Cheese

Change

Move With The Cheese - move with times and competition

Enjoy Change!

Savor The Adventure And Enjoy The Taste Of New Cheese! - enjoy the user loyalty

Be Ready To Change Quickly And Enjoy It Again & Again

They Keep Moving The Cheese - retain your users.