The online user behavior is pretty funny,they are very impatient,GOD(Google) knows why.
They are always on the edge,ready to hit the browser back button,they decide the fate of the website which is at their disposal under 3 seconds.Because,Google has fetched more than a million pages and that results page is just a click away!
They don't read our laboriously built content nor care a damn about the great design we have come up with either.They just want to see the stuff they are looking for and that too in their expected location and lingo.If they find it then they mentally measure it's authenticity,and luckily if that too matches then they hang around the site and browse,else they vamoose and never come back.This typical behavior reminds us MJ's song 'All I wanna say is that,they don't really care about us'
What's the solution then?
Knowing beforehand who the site users/visitors are solves this problem to a great extent.Once we know the users and have a fair measure of their tasks,objectives, goals,likes,dislikes, preferences,capabilities,ethnicity,demography etc., then we can plan our sites accordingly and win their loyalty.
Therefore,Know your Users because they are less forgiving.
Friday, October 31, 2008
Users Failure=Website Failure
Failure of users is website failure.On the web, in the age of Google, design has no margin of error, and there are no stupid users, only inadequate designs.
Google is obsessed with making sure its users never fail, no matter how “stupid” they are. Google makes users feel smart. That’s why we all keep going back to Google,though there are many reputed sites catering the same.It enjoys the Users' Trust,by taking care of its users' basic requirement and fulfills it with absolute accuracy.If Google rules the internet in every aspect in the coming times then don't be surprised.
What is that extraordinary thing about Google that it enjoys 100% user patronization,is it the design? Sorry.There's nothing much to it's design,look and feel wise,then what? The billion dollar secret is,it's ability to give what users want under 3 clicks. Google holds their users’ experience above all else and that is one of the many things that has made them so dominant.They understand their USP pretty well and stick to it.
Why other websites don't learn this simple funda? Why do they want to settle for peanuts,read as revenue from ads,and not build user base/trust and become the dominant force in their respective domains which would generate residual revenue in the long run.In my opinion,sites other than Google are not confident of their product strategy and business models,hence settle for short term gains instead of creating a brand value of their site and reap benefits in long run.
High time guys,wake up to your users' needs,address them subtly without annoying them and live long online for a good time.
Google is obsessed with making sure its users never fail, no matter how “stupid” they are. Google makes users feel smart. That’s why we all keep going back to Google,though there are many reputed sites catering the same.It enjoys the Users' Trust,by taking care of its users' basic requirement and fulfills it with absolute accuracy.If Google rules the internet in every aspect in the coming times then don't be surprised.
What is that extraordinary thing about Google that it enjoys 100% user patronization,is it the design? Sorry.There's nothing much to it's design,look and feel wise,then what? The billion dollar secret is,it's ability to give what users want under 3 clicks. Google holds their users’ experience above all else and that is one of the many things that has made them so dominant.They understand their USP pretty well and stick to it.
Why other websites don't learn this simple funda? Why do they want to settle for peanuts,read as revenue from ads,and not build user base/trust and become the dominant force in their respective domains which would generate residual revenue in the long run.In my opinion,sites other than Google are not confident of their product strategy and business models,hence settle for short term gains instead of creating a brand value of their site and reap benefits in long run.
High time guys,wake up to your users' needs,address them subtly without annoying them and live long online for a good time.
Tuesday, October 21, 2008
Keeping an Online Product going,how?
Important features of an online Product
1. Clean and hygiene
2. Meeting the User needs
3. Ability to deliver the intended results
4. Intelligent
5. Giving more than Users’ expectations
6. Built on good Technology platform
7. Robust & Smart Database
8. 24 x 7 x 365 server uptime
1. Clean and hygiene
The User Interface should be clean, consistent and bug free.
2. Meeting the User Needs
The website must allow the Users to complete their tasks Efficiently and Effectively.
3. Ability to deliver the intended results
The website must give the desired results and live up to its user’s expectation. The TRUST Factor is achieved this way and makes the visitors The Patronizing Users.
• If it’s a jobsite then good number of jobs/resumes should be available
• If it’s a matrimonial site then profiles
• If it’s a property site then properties, etc
4. Intelligent
The system should be intelligent enough to anticipate its user’s next step and bring it on to the page.
5. Giving more than Users’ expectations
Providing usable content and some good unique features which the competitors don’t have will ensure retaining the users and improves The Preferred factor.
6. Good Technology platform
Allows the website to adopt latest features and makes it technically scalable as well.
7. Robust & Smart Database
Fetch results effortlessly and run any number of queries without crashing and getting corrupted.
8. 24 x 7 x 365 server uptime
This should go without saying.
One bad experience and poof...customers are history. Sure, you can replace them, but at five times the cost.
1. Clean and hygiene
2. Meeting the User needs
3. Ability to deliver the intended results
4. Intelligent
5. Giving more than Users’ expectations
6. Built on good Technology platform
7. Robust & Smart Database
8. 24 x 7 x 365 server uptime
1. Clean and hygiene
The User Interface should be clean, consistent and bug free.
2. Meeting the User Needs
The website must allow the Users to complete their tasks Efficiently and Effectively.
3. Ability to deliver the intended results
The website must give the desired results and live up to its user’s expectation. The TRUST Factor is achieved this way and makes the visitors The Patronizing Users.
• If it’s a jobsite then good number of jobs/resumes should be available
• If it’s a matrimonial site then profiles
• If it’s a property site then properties, etc
4. Intelligent
The system should be intelligent enough to anticipate its user’s next step and bring it on to the page.
5. Giving more than Users’ expectations
Providing usable content and some good unique features which the competitors don’t have will ensure retaining the users and improves The Preferred factor.
6. Good Technology platform
Allows the website to adopt latest features and makes it technically scalable as well.
7. Robust & Smart Database
Fetch results effortlessly and run any number of queries without crashing and getting corrupted.
8. 24 x 7 x 365 server uptime
This should go without saying.
One bad experience and poof...customers are history. Sure, you can replace them, but at five times the cost.
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