The online user behavior is pretty funny,they are very impatient,GOD(Google) knows why.
They are always on the edge,ready to hit the browser back button,they decide the fate of the website which is at their disposal under 3 seconds.Because,Google has fetched more than a million pages and that results page is just a click away!
They don't read our laboriously built content nor care a damn about the great design we have come up with either.They just want to see the stuff they are looking for and that too in their expected location and lingo.If they find it then they mentally measure it's authenticity,and luckily if that too matches then they hang around the site and browse,else they vamoose and never come back.This typical behavior reminds us MJ's song 'All I wanna say is that,they don't really care about us'
What's the solution then?
Knowing beforehand who the site users/visitors are solves this problem to a great extent.Once we know the users and have a fair measure of their tasks,objectives, goals,likes,dislikes, preferences,capabilities,ethnicity,demography etc., then we can plan our sites accordingly and win their loyalty.
Therefore,Know your Users because they are less forgiving.
Friday, October 31, 2008
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2 comments:
Good post
Knowing users upfront is good, but not always possible. Another way could be to track user actions and serve them accordingly.
Serve what they need, where they need and when they need
You are right,sites should evolve in such a way where it can cater to each user based upon his/her usage pattern contextually,this way we can avoid the clutter and bring forth the most usable information from user's perspective.
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