Failure of users is website failure.On the web, in the age of Google, design has no margin of error, and there are no stupid users, only inadequate designs.
Google is obsessed with making sure its users never fail, no matter how “stupid” they are. Google makes users feel smart. That’s why we all keep going back to Google,though there are many reputed sites catering the same.It enjoys the Users' Trust,by taking care of its users' basic requirement and fulfills it with absolute accuracy.If Google rules the internet in every aspect in the coming times then don't be surprised.
What is that extraordinary thing about Google that it enjoys 100% user patronization,is it the design? Sorry.There's nothing much to it's design,look and feel wise,then what? The billion dollar secret is,it's ability to give what users want under 3 clicks. Google holds their users’ experience above all else and that is one of the many things that has made them so dominant.They understand their USP pretty well and stick to it.
Why other websites don't learn this simple funda? Why do they want to settle for peanuts,read as revenue from ads,and not build user base/trust and become the dominant force in their respective domains which would generate residual revenue in the long run.In my opinion,sites other than Google are not confident of their product strategy and business models,hence settle for short term gains instead of creating a brand value of their site and reap benefits in long run.
High time guys,wake up to your users' needs,address them subtly without annoying them and live long online for a good time.
Friday, October 31, 2008
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1 comment:
This equation is correct. Looks and feel does not matter much when. Going forward the very existence of human beings will be on the web. In such a case one should learn the simple fundas from the market leaders & of course form wishful thinkers like you... :)
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