First impression plays a major role in building the trust factor
I started living in a city called NOIDA for the past 2 years. And, I have a very low opinion about its infrastructure and aesthetic beauty. This is the impression I formed from the day I arrived, which is exclusively my own opinion though.
Yesterday, I went to sector 15A in NOIDA, oh! boy… I was simply mesmerized and thoroughly impressed by its planned layout, well manicured parks and clean black top roads, it gave me an altogether different experience. This experience has changed my impression about the whole NOIDA itself.
Now, you see where I am coming from, right. Well… the new experience has changed my opinion and uplifted the image of NOIDA, I actually started feeling much better everything about NOIDA now.
The image is repaired and the trust factor is rebuilt for a good period of time to come for sure.
Well then, can I replicate the above experience in repairing the trust factor of my online products?
Yes, I think we can.
Let’s see how…
If for some reason your current product(s) don’t enjoy a good impression amongst your users, which is the most important factor for building trust,hence keeps them away from your site, thereby creating a irreparable damage to your reputation and business, what to do then?
I don’t want to talk about the marketing and advertising here, just from product perspective:
There are few things that go into creating an impression of reliability and trust with people. Here are a few things to consider:
Start a blog, use the social media and then
1. Have an assurance logo prominently placed on the pages
2. You write in a clear and transparent way
3. You show you're fallible and make mistakes, and admit and correct them
4. You provide free reports, tele-seminar access, and other info for free
5. You don't over-hype your products but deliver your sales copy with research,
case studies and valid testimonials
6. Tell your users that you are more than happy to answer their queries and
available 24x7
7. You respond immediately when someone comments, asks a question or needs
service
8. When someone decides to participate or register for a product/event/service,
the auto-responder confirmations, instructions and downloads are smooth
9. You allow refunds and guarantees without questions
What else do you see as an opportunity to create trust?
Friday, September 4, 2009
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2 comments:
I think good idea to have LOGO..but again using it for right purpose is important.
Live we notice comments like "2 trusted agents in noida" shown by magic bricks.This doesn't excites me to contact them because i know there are marketing propaganda.Providing some one as trusted agent,seller there should be some auditing standards..which should be made public...then pnly people will take it in realistic manner. As in case of your sector 15A visit. Until you would had checked it yourself, noida would had same bad image in your mind
Yes, I agree with you.
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